FI-L-006
Used by: Canadian Wheat Board
Used from: 1970s to 2012
Designer: Unknown
Description
The Canadian Wheat Board logo is a stylized wheat symbol appearing on its own or with the “CWB” logotype.
A French version of the logotype was never created. Occasionally, the logo was paired with the CWB’s full title in both English and French.
The logo was one colour, mainly appearing in gold, or solid black or solid white. A green version of the logo was used on the exterior of the CWB’s headquarters in Winnipeg, Manitoba.
Trademark Details
Application number: 0906955
Filed: 1994-08-17
Type: Design Mark
Category: Prohibited Mark; Official Mark
About the Canadian Wheat Board
The Canadian Wheat Board was a marketing agency for Western Canadian wheat and barley growers. Its role was to market grain products for the best possible price. All proceeds from sales, less the marketing costs, were passed back to farmers.
Due to its enabling legislation, the CWB was not subject to the Federal Identity Program.
The CWB did not apply the Canada wordmark or the Government of Canada signature on its products, though the symbols can be seen together on grain hopper rail cars throughout North America.
About the Grain Rail Cars
As reported by Eric Atkins (The Globe and Mail), Transport Canada has stated that government-owned rail cars operated by CN and CP will be retired by 2044.
About the tri-coloured logo that replaced it
A new visual identity for the CWB was unveiled at a news conference held on August 31, 2012, by its CEO Ian White.
Credit
With special thanks to Curt Beal and Bryan Scott for the use of select photos.
Photo of Chief Design Advisor Alan Way, with his design of 1980’s wheat rail car.
