Port of Québec (1990s) – Federal identity

FI-L-014

Used by: Port of Québec (Québec Port Authority)
Used from: 1990’s-2013
Designer: Unknown

Description

The Port of Québec logo is made up of a “Q” symbol consisting of two arrow-like halves, surrounding an empty square centre on a 45-degree angle.

The “Q” symbol appeared in two different corporate signature formats during the 1990’s to the 2010’s.

The first version placed the “Q” symbol to the left of the French and English titles “Société du port de Québec / Port of Quebec Corporation.” The second version placed the symbol inside an oval shape, positioned above the title “Port de/of Québec.”

An entirely new design replaced the “Q” symbol in 2013. It consists of geometric shapes that form overlapping letters “P” and “Q”, which are placed to the left of the title “Port Québec.” This version of the logo is still in use today.

Trademark Details

Application number: 0922727
Filed: 2014-01-24
Type: Design Mark
Category: Prohibited Mark; Official Mark

About the Port of Québec

The Port of Québec is a federal shared-governance corporation formed on July 1, 1983, under the Canada Ports Corporation Act.

In December 1995, the Government of Canada announced a new National Marine Policy whereby public ports would be commercialized.

From the archives

The following information has been sourced from archived material of the Port of Québec’s website.

In about 1983, the federal government reviewed the legislation governing the management of Canadian ports. At the time, it passed the Canada Ports Corporation Act and a little later, in 1984, the Québec Port Corporation was established as well as six other local port corporations, including those in Montreal, Halifax and Vancouver. This new legislative stage meant that the main port organizations in Canada had been converted into corporations that acquired local decision-making authority. Following all these legislative changes, the reason for the Port of Québec’s existence, namely to serve Canada’s foreign trade, had not changed. Since it had greater autonomy in terms of marketing and operations, the Port of Québec embarked during this period on a new stage of its development. During the 1990s, the governing body of the Port decided to modernize its infrastructures and to further diversify its commercial activities.

In 1999, the Quebec Port Corporation became the Quebec Port Authority (QPA). With this legislative change, the Port of Québec acquired a new framework that gave it greater freedom of action in the management of the Port’s infrastructures as well as increased independence.