FI-L-014

Organization: Port of Québec (Québec Port Authority)
Year: 1990’s-2013
Designer: Unknown

Details

Logo:

The design consists of a “Q” made from two arrow-like shapes, with an empty square centre.

The logo appeared in two different corporate signature formats during the 1990s to the 2010s. The first version placed the “Q” on the left of the French and English titles “Société du port de Québec / Port of Quebec Corporation.” The second version placed the logo inside an oval, positioned above the title “Port de/of Québec.”

An entirely new design replaced the “Q” logo in 2013. It consists of geometric shapes that form overlapping letters “P” and “Q”.

Background:

The Port of Québec is a federal shared-governance corporation formed on July 1, 1983, under the Canada Ports Corporation Act.

In December 1995, the Government of Canada announced a new National Marine Policy whereby public ports would be commercialized.

The following information has been sourced from archived web material.

In about 1983, the federal government reviewed the legislation governing the management of Canadian ports. At the time, it passed the Canada Ports Corporation Act and a little later, in 1984, the Québec Port Corporation was established as well as six other local port corporations, including those in Montreal, Halifax and Vancouver. This new legislative stage meant that the main port organizations in Canada had been converted into corporations that acquired local decision-making authority. Following all these legislative changes, the reason for the Port of Québec’s existence, namely to serve Canada’s foreign trade, had not changed. Since it had greater autonomy in terms of marketing and operations, the Port of Québec embarked during this period on a new stage of its development. During the 1990s, the governing body of the Port decided to modernize its infrastructures and to further diversify its commercial activities.

In 1999, the Quebec Port Corporation became the Quebec Port Authority (QPA). With this legislative change, the Port of Québec acquired a new framework that gave it greater freedom of action in the management of the Port’s infrastructures as well as increased independence.