Canadian Broadcasting Corporation (1974)

FI-L-024

Used by: Canadian Broadcasting Corporation
Used from: 1974-1992
Designer: Burton Kramer

Description

From the Canadian Broadcasting Corporation Graphics Standards Manual

The new symbol evolved from the initial letter “C”, for Canada, expanding in every direction. The “C” represents the core of the broadcasting source, emphasizing that our national service, owned by the people of Canada, represents the primary element in the Canadian Broadcasting system.

The overall shape is globular, conveying the corporation’s international responsibilities in addition to its national role. The symbol is visually weighted to the centre and lightens as it radiates to the perimeter.

In its full colour version, the symbol is red (as its centre) and moves outward in radiations of dark orange, light orange and yellow. Whenever possible the full colour version will appear on a dark blue background.

The symbol can appear (as it has on the new corporate stationery) in red on a white ground. It can also be used in white on a coloured ground, in black on white, or white on black.

Trademark Details

Application number: 0916432
Filed: 2004-12-16
Type: Design Mark
Category: Prohibited Mark; Official Mark

About the Canadian Broadcasting Corporation

The Canadian Broadcasting Corporation (CBC) is a federal Crown corporation, established by an Act of the Parliament of Canada in 1938.

The CBC’s mandate is to create and deliver distinctive programming through a comprehensive range of news, information, entertainment, and sports programming.

As Canada’s public broadcaster, the CBC tells Canadian stories reflecting the reality and the diversity of our country informs Canadians about issues of relevance and interest supports Canadian arts and culture builds bridges among Canadians, between regions and the two linguistic communities.

Credit

All information has been sourced from publicly available material, including archived web pages, publications and Government of Canada open data sources.