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Organization: National Arts Centre
Year: 2014
Designer: Scott Thornley + Company

Details

Logo:

From National Arts Centre spokesperson Rosemary Thompson:

“It’s based on the Canadian flag. The shape is the flag, but it’s the size of a stage, and there’s a spotlight, and there’s an N, and it could be an A, and it could be a curtain opening. And, so, to me, it’s really us shining a national spotlight on artists right across the country.”

Background:

The following is an excerpt from National Arts Centre’s backgrounder on its new visual identity.

Why couldn’t the NAC keep its old logo?

The old hexagon logo served the NAC well for more than 44 years. But the NAC has outgrown it.

Designed in 1969, the NAC’s hexagon logo was inspired by the architecture of the building and the three original “arms” of the NAC – Music, Theatre and Dance. The NAC has evolved significantly since then, becoming a vibrant, national organization that is more than just bricks and mortar. (In fact the NAC has grown to include six disciplines, namely Music, English Theatre, French Theatre, Dance, NAC Presents and the NAC Scene.)

The NAC has developed an elegant, contemporary visual identity that more accurately reflects what the NAC has become and aspires to be.

What does the new NAC logo mean?

It depends how you look at it! Some see a spotlight shining on a stage while others see the letter “N” (for national) or “A” (for arts). One of the strengths of the logo design comes from the fact it can be interpreted differently by various viewers.

The NAC has developed an elegant, contemporary visual identity that more accurately reflects what the NAC has become and aspires to be.