FI-L-032
Used by: Air Canada
Used from: 1964 – c. 1989
Designer: Hans Kleefeld
Description
The Air Canada logo from 1964 is made up of a 15-point stylized maple leaf, surrounded by a circle, bisected at the bottom righthand side of the maple leaf’s stem.
The logo is a depiction of an Air Canada passenger’s journey. It starts at the beginning of the circle, going along it counterclockwise until it joins the maple leaf, which represents the many destinations the Canadian airline offers.
The logo appeared in a variety of lockup positions with the all-caps version of the Air Canada wordmark. It also appeared with a mixed case Helvetica wordmark during the late 1980s.
Trademark Details
Application number:s 0284834, 0285200, 0349461, 0349462, 0363646, 0368471, 0368472
Filed: 1964-09-30, 1964-10-20, 1972-01-17, 1972-01-17, 1972-01-17, 1973-10-01, 1973-10-01
Type: Design Mark
Category: Trade-mark
About Air Canada
Air Canada became a federal Crown corporation, established by an Act of the Parliament of Canada in 1976.
Under its original name Trans-Canada Airlines (TCA), Air Canada was created in 1937 by federal legislation as a subsidiary of the government-owned Canadian National Railway (CNR). Its name officially changed from Trans-Canada Airlines to Air Canada on January 1, 1965.
The process to privatize Air Canada began with the National Transportation Act of 1987. The Act stipulated that the complete deregulation of Canada’s airline industry and the privatization of Air Canada itself would take place, as “market conditions permit.”
In 1989, Air Canada’s status as a Crown corporation came to an end after the sale of its remaining shares.
