Tourism ad, “We stay open on the Fourth. Glorious!” (1969)

We stay open on the Fourth. Glorious!

Your stores are closed and ours are open. Grand. Come to Canada and shop.

Victoria, British Columbia: Scout around for those Cowichan sweaters that are so great for skiing. When your feet get tired, go to tea at the Empress Hotel. Potted palms on the floor, Queen Victoria on the wall, and the kind of discreet English atmosphere that restores one’s faith in civilization.

Winnipeg: Bargains in furs, English china and Scottish woollens. Look for Hudson’s Bay blankets and beautiful Ukrainian needlework. Consider bringing home a balalaika.

Toronto: Brazen your way into Eaton’s or Simpsons and demand to see Blue Mountain pottery. It’s made only in Ontario and would make a nice gift. Alternatively, you could lose yourself in the boutiques of Bloor Street and never be heard from again.

Montréal: Combine your shopping with a little sightseeing. See Place d’Armes where, in 1760, the Marquis de Vaudreuil surrendered French arms (but not, significantly, the French flags) to British general Jeffrey Amherst. Visit the Canadian Handicraft Shop, 2025 Peel Street, and buy some Québec wood carvings.

Take home a fur-trimmed duffel coat from Great Bear Lake, North West Territories.

Take home a hooked rug from Cheticamp in Nova Scotia.

Take home tartans. Take home homespuns. Take home a birch-bark what-not trimmed with porcupine quills (the Indians of Manitoulin Island thank you). Come again. You don’t need to wait for a Fourth of July.

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The Trade Winds Gift Shop, 138 Cumberland Street in Toronto, is one of several dandy places to run to earth those Canadian arts and crafts you seldom see south of the border. With your O.K., we’ll send you more information on Canada, including a border crossing booklet to tell you how much of it you can take home with you.