Organization: Organizing Committee of the 1976 Olympic Games, compliments of Toronto-Dominion Bank
Product: Brochure
Year: 1976

Product copy

All About The Games

The Olympic Games are unquestionably an outstanding event, particularly for the host city. And rightfully so, since they constitute a unique opportunity for promoting universal brotherhood, above and beyond all national disparities.

The Olympic Games, in this day and age, take on a special meaning by linking modern communication techniques with an age-old tradition. They also have a powerful impact on the social development of the host city, transformed for the occasion into a vast meeting ground for thousands of athletes who anticipate the event as the crowning of years of effort. But the Olympic Games are far more than a means of communication; they become the supporting element for the development of sport and its technical frame-work within the host city.

It is hardly surprising, therefore, that the Organizing Committee for the 1976 Olympic Games (COJO), in co-operation with the various governments, private enterprise, sports associations, and social organizations, has encouraged and promoted Canadian amateur sport.

Above all, we want the 1976 Olympic Games to revolve around the athletes and the theme of participation. We owe the definition of the new trend prevailing in today’s Olympic Games to Baron Pierre de Coubertin. The basic principles of that modern trend have by now established themselves, and could be summarized as follows: universal access to sports, the unprecedented impact of the Olympic Games on relations between all peoples, and growing solidarity among youth of all countries.

In Canada, we have tried to build a heritage which highlights the fundamental principles of the Olympic Movement, reflected in the spirit of international participation. We know that at all levels, the element assuring the perennial spirit of athletic activities is a human element: the young, upcoming generation.

Much energy and enthusiasm was put into the building of the sports world, a challenge which could hardly be met without undergoing the difficulties inherent in such a task. But only after August 1, 1976, when the crowds who gathered for the XXI Olympiad are going home, will we be able to evaluate the full impact of our efforts on the sports world.

Some one billion television viewers across the five continents will experience the Olympic Games taking place for the first time here in Canada. And to be sure, on that occasion we will feel more than ever the pride of being Canadian.

This brochure is an attempt to summarize the general structure of the 1976 Olympic Games and their preparation and orientation, while emphasizing the various characteristics consistent with the Olympic rules and standards.

By carefully reading through these pages, and looking over the many illustrations, you will realize the scope of the organization of the Olympic Games and their importance for youth you will also better understand why the COJO team, governments, private enterprise, social organizations, and different associations have combined their efforts to produce the Games. They will introduce you to a whole new world of sensations and emotions.

On behalf of COJO, and on my own personal behalf, I would like to welcome our visitors.

May this gathering be for all young people one of the most exciting and meaningful events of their lives!

Roger Rousseau,
President of COJO and commissioner-general for the Games of the XXI Olympiad


The physical version of this product is part of the federal identity archive.