FI-P-346

Organization: Canadian National Railways (CN)
Product: Advertisement
Year: 1970s

 


Product copy

Canadian grain has a world market. The challenge is to get it there.

In the 1971-72 crop year, which ended July 31, Canada shipped a record of nearly 800,000,000 bushels of grain overseas, almost half of which was carried by CN.

It wasn’t easy. It only happened because everybody – the farmers, the grain elevator agents, the grain companies and co-operatives, the railways and other shipping companies, the port terminals and the Wheat Board – everybody involved worked long, hard and against tremendous odds to make it happen.

And, happily, it happened. But at CN, we know that this is not the time to sit back and relax. New trading relationships and price action by exporting countries increasing the competition – and the challenge to Canada – in world markets. If Canada is to continue to sell successfully in this competitive environment, our delivery system must be made more efficient.

CN is concerned with the long-term planning and co-ordination of Canada’s delivery system. And we’re not alone in our concern. Everyone in the grain business has been searching for ways to solve the problem of moving grain from A to B.

One suggested alternative is to replace existing country elevatorS with a system of inland terminals. Another, to develop a combination of inland terminals and country elevators. Another, to simply reduce the number of elevators.

But it’s important to recognize that none of the parts can be considered in isolation. From the farm through terminals, the parts of the system are dependent on each other. Simply improving the operations of one part may lead to problems elsewhere.

Moreover, nobody wants to force changes in the grain system which are not in keeping with Western Canada’s way of life.

CN, as a company, would like to see the present system of grain handling improved. At the same time, CN, as a corporate citizen, wants to see the present strength of Canadian society maintained. We realize that grain is not simply a Canadian product: it’s a Canadian way of life. And that should be everybody’s first concern.

CN, We want you to know more about us.


Source

The physical version of this product is part of the federal identity archive.