Organization: Canada Post
Product: Souvenir stamp pack
Year: 1978

Designer: Gottschalk + Ash, Stuart Ash

Product copy

XI Commonwealth Games

In the first ten Empire and Commonwealth Games, 8709 athletes competed. They produced notable champions.


Regular contests in rowing, cricket, and athletics, suggested The Times of London 87 years ago, could promote goodwill and understanding in the Empire. But it was not until 1911 that Empire athletes first formally competed in a festival that accompanied the Coronation of King George V.

And it was not until 1930 in Hamilton, Canada, that full-scale Empire Games were launched. They were planned from the start to be cheerful and stimulating, and to foster friendship and mutual respect rather than nationalistic tensions.

Four hundred competitors from 11 countries attended those Hamilton Games. A half-century later in Edmonton, 1800 athletes from more than 40 countries compete in athletics, badminton, boxing, cycling, gymnastics, bowls, shooting, swimming and diving, weightlifting and wrestling.

And they’re still called “the friendly games.”


Gottschalk + Ash of Toronto have designed three pairs of stamps to commemorate the Games, with common graphic elements creating a family tie for all six.

Each stamp is divided horizontally into four equal bands, three in gradations of metallic silver (suggesting awards), and the fourth divided into further equal bands of colour. Pictographs represent athletes.

The first pair, issued together but on separate panes, shows the Games symbol (14¢), and badminton players (30¢).

The second pair (14¢), issued on the same pane, shows the stadium and track and some runners.

The third pair (30¢), also issued on the same pane, shows Edmonton, Alberta and lawn bowlers.


Date of Issue:

1) 14¢ Games Symbol, 30¢ Badminton-31 March 1978

2) 14¢ Stadium/Running, 30¢ Edmonton/Bowling- 3 August 1978

Design: Gottschalk + Ash
Printer: Ashton-Potter Limited, Toronto
Dimensions: 40 mm x 24 mm (horizontal)
Perforation: 13+
Tagging: All general tagged


The physical version of this product is part of the federal identity archive.