FI-P-469

Organization: Organizing Committee for the 1976 Olympiad for the Physically Disabled
Product: Brochure
Year: 1976

Designer: Peter G. Robinson (logo)


Product copy

Torontolympiad

1976 Olympiad For The Physically Disabled
August 3-11, 1976 Program

Torontolympiad symbol

The Graphic Symbol created for the 1976 Olympiad for the Physically Disabled by Peter G. Robinson, Toronto graphics designer and Chairman of the Graphics Committee, consists of three elements: an equilateral triangle with rounded corners; a pictogram of a human figure with arms raised in a gesture of achievement; three interlocking rings.

The rings derive from the traditional symbol of the Stoke Mandeville Games – three wheelchair wheels, representing Friendship, Unity and Sportsmanship. In addition, the three rings represent the three disability groups competing in the Olympiad: the blind, amputee and paralyzed athletes.

The rings may also be interpreted as deriving from the traditional five-ring symbol of the regular Olympic Games, with the loss of two rings symbolically representing some disability.

The triumphant figure at the apex of the triangle portrays the handicapped rising above disability through participation in sport. The triangle itself is a one-dimensional representation of the pyramid of the international sports-movement for the handicapped, a structure which rests on a vast base of sport and recreational organizations throughout the world.

Torontolympiad

1976 Olympiad For The Physically Disabled

Centennial Park, Etobicoke Metropolitan Toronto, Ontario, Canada

August 3 to 11, 1976

The Olympiad is under the auspices of the International Stoke-Mandeville Games Federation and International Sports Organization For The Disabled.

The Offices of the Organizing Committee for the 1976 Olympiad for the Physically Disabled are at 100 College Street, Room 534 Toronto M5G 1L5 Ontario, Canada.


Source

The physical version of this product is part of the Federal identity archive.