Organization: Canadian Government Travel Bureau
Product: Advertisement
Year: 1968

Product copy

Don’t bring your fur coat to Canada this Summer. Someone might shoot it.

Canadian animals wear a fur coat in the summertime because they can’t get out of it. Canadian humans do not. Enough said?

Bring at least a couple of bathing suits instead. Canada has some great beaches and more hours of summer sunshine than many tropical countries. The Atlantic provinces offer two perfect example of the kind of beach we mean.

One is Shediac, New Brunswick, a favourite resort with both Canadian “Maritimers” and American New Englanders. The other one is Cavendish on Prince Edward Island’s northern shore. Here, long stretches of sun-baked sand take the New England chill off the Atlantic as it rolls in to you. When it reaches you, it’s a comfy 70 degrees, the warmest it’s been since Florida. You’ll never run out of beautiful beaches no matter how far you travel in Canada. Besides two coasts to boast about, we also have more lakes than all the other countries in the world put together. In the six different vacation districts of Ontario alone, there are well over 40,000 lakes (after 40,000 we stopped counting).

We count them as blessings when the hot weather comes, and the hot weather does come, believe it. Some days all you’ll want to do is jump in the lake. In a fur coat, this isn’t easy.


The physical version of this product is part of the federal identity archive.