Organization: Canadian Government Travel Bureau
Product: Advertisement
Year: 1969

Product copy

Drive over. All over.

Across the border is the world’s longest highway. The Trans-Canada.

Five thousand miles of smooth, toll-free driving. Pick a section that appeals to you. From Ontario into Manitoba, for example, the highway takes you through Whiteshell Provincial Park. Fishing, swimming, camping, canoeing, golf, tennis, hiking and horseback riding . . . There are even small planes to fly fanatic fishermen out of the Park (where the fishing is merely excellent) way up north to some place like God’s Lake (where the fishing is unbelievable! In 1967, Mr. R. Proney of Cicero, Illinois, caught a 45 lb. lake trout there.)

Less than 2 hours away on the Trans-Canada is Winnipeg. Modern shops, hotels and lively entertainment. Be there for the Scottish Highland Games in July. Take a paddle-wheel cruise on the Red River.

The Trans-Canada drops you off at all kinds of top-rated summertime events too, like the Calgary Stampede. Montréal and its “Terre des Hommes” (Man and his World) Exposition. The Trans-Canada is a terrific tourist guide.

Even if you don’t take it right across the country,. it will still get the country across to you.

What mountain is that, up there? Cirrus Mountain on the highway from Banff to Jasper. The Banff- Jasper Highway is an offshoot of the Trans-Canada and is one of Canada’s most popular Circle Tours.

There are dozens more.


The physical version of this product is part of the federal identity archive.