Organization: Canadian Government Travel Bureau
Product: Advertisement
Year: 1966

Product copy

It’s a race apart.

Four centuries ago, when these canoe races started, the prize was liable to be your life. Nowadays it’s all in sport. Dangerous, skilful sport. The annual event at St. Maurice in Québec brings out a special breed of men. The modern coureurs des bois, tough, self-reliant, determined. In some ways they don’t belong to this century at all. But then, in some ways, Canada doesn’t. Why not find out for yourself this year? Come and see our blue skies and white water. It’s a man’s world.



The physical version of this product is part of the federal identity archive.